<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>ModComms Limited - Blog</title>
	<atom:link href="http://www.modcommslimited.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.modcommslimited.com/blog</link>
	<description>This blog is about Communications and New Media</description>
	<pubDate>Thu, 03 Jun 2010 07:48:02 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.1</generator>
	<language>en</language>
			<item>
		<title>London Communicators June Meetup: &#8216;The Secret BBQ&#8217;</title>
		<link>http://www.modcommslimited.com/blog/2010/06/london-communicators-june-meetup-the-secret-bbq/</link>
		<comments>http://www.modcommslimited.com/blog/2010/06/london-communicators-june-meetup-the-secret-bbq/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 07:48:02 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2010/06/london-communicators-june-meetup-the-secret-bbq/</guid>
		<description><![CDATA[Right. ‘Summer’ is here. Time to dispense with the formalities and just get social for the coming months. Although our next event will be one of our now legendary Barbeques, this one will be more than a bit different. It involves three locations, along a route that takes precisely 8 minutes, 39 seconds to walk.Start [...]]]></description>
			<content:encoded><![CDATA[<p>Right. ‘Summer’ is here. Time to dispense with the formalities and just get social for the coming months. Although our next event will be one of our now legendary Barbeques, this one will be more than a bit different. It involves three locations, along a route that takes precisely 8 minutes, 39 seconds to walk.<br /><b><br />Start location</b>: <a href="http://www.beerintheevening.com/pubs/s/53/5373/Lord_Clyde/Borough" target="_blank">‘The Lord Clyde’ pub</a> (back room), 27 Clennan Street, London SE1 1ER</p>
<p><strong>Closest tube:</strong> Southwark / Borough</p>
<p><strong>Map:</strong> <a href="http://bit.ly/meetup-start">http://bit.ly/meetup-start</a></p>
<p>Time: Arrive between 5.30pm – 6.30pm, Friday 11<sup>th</sup> June. <br /><b><br />(We leave for the SECRET second location at exactly 6.30pm. You will need to call on 07815 876 904 to find out where to go if you’re late. Bring a street map of some sort- you’ll need it!)</b></p>
<p><strong>Event preparation:</strong></p>
<p>Please take 60 seconds to answer the anonymous online survey. It will shape the outcome of the evening in a most unusual way! (Don’t worry. No one will be asked to perform in bizarre team building games)!
<p><strong>LINK:</strong> <a href="http://www.eventextra.net/poll.html">http://www.eventextra.net/poll.html</a></p>
<p>What about the third location? Well, you’ll just have to come along to find out!
<p>There is a cost to participating in our summer social events. For this event, it includes a private BBQ space, food and two drinks. It also covers the ‘secret entertainment’ as well.
<p><strong>COST: £22.00 cash on the day. (No credit cards).. ;o)</strong></p>
<p><a href="http://www.modcommslimited.com/contact.php" target="_blank">Just drop me a line</a> if you want to come along. Alternatively join the ‘London Communicators and Engagement Group’ on <a href="http://www.facebook.com/event.php?eid=130966736920260&amp;ref=ts#!/group.php?gid=80895570073" target="_blank">Facebook</a> or <a href="http://www.linkedin.com/groups?home=&amp;gid=1821656" target="_blank">LinkedIn.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2010/06/london-communicators-june-meetup-the-secret-bbq/feed/</wfw:commentRss>
		</item>
		<item>
		<title>May Meetup: LCEG; &#8216;The Unconference&#8217;</title>
		<link>http://www.modcommslimited.com/blog/2010/04/may-meetup-lceg-the-unconference/</link>
		<comments>http://www.modcommslimited.com/blog/2010/04/may-meetup-lceg-the-unconference/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 08:47:38 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2010/04/may-meetup-lceg-the-unconference/</guid>
		<description><![CDATA[To some, the word ‘Unconference’ is a regular part of your events related lexicon. To others, it’s probably a bit strange! Very simply, ‘Unconferencing’ is one variant of what’s known as ‘Open Space’ approaches to events. Those of you who are long serving members may remember an early foray into this area though an earlier [...]]]></description>
			<content:encoded><![CDATA[<p>To some, the word <a href="http://bit.ly/cxrnwn" target="_blank">‘Unconference’</a> is a regular part of your events related lexicon. To others, it’s probably a bit strange! Very simply, <em>‘Unconferencing’</em> is one variant of what’s known as <em>‘Open Space’ </em>approaches to events. Those of you who are long serving members may remember an early foray into this area though an earlier <a href="http://bit.ly/9u2UnR" target="_blank">‘Pecha Kucha’ trial.</a>
<p>The time has come for another experiment!
<p>Traditional approaches to conferencing often include multiple and lengthy plenary sessions, making the ‘audience’ quite passive. <em>‘Open Space Technologies’</em> generally work on the principle that ideas, knowledge and solutions are best created by groups working together, thus producing more active participants.
<p>It will be run by David Paul <a href="http://bit.ly/bATi9B" target="_blank">Cordovan Branding</a> and myself <a href="http://bit.ly/cF9fxS" target="_blank">ModComms</a>.
<p>Special thanks to Jess Koslow of <a href="http://www.smith.williamson.co.uk/" target="_blank">Smith and Williamson</a>, for hosting the last ‘official’ meetup before the summer season.
<p><b></b>
<p><b>Location:</b> Smith and Williamson, 25 Moorgate, EC2R 6AY<br /><b>Closest tube:</b> Moorgate / Liverpool Street<br /><b>Map</b>: <a href="http://bit.ly/9gej1B">http://bit.ly/9gej1B</a><br /><b>Time:</b> Arrive at 6:30pm, Tuesday 25<sup>th</sup> May. 7.00pm – 8.00pm main session.<br /><b><br />Event synopsis:</b>
<p><i><u>LCEG: The Unconference!</u> </i>
<p><i></i>
<p>There is no subject. There is no speaker. There is no PowerPoint. (There is food and booze)!
<p>Apart from a brief introduction, this will be an entirely participant driven meetup based loosely around <strong>‘Professional Communication’.</strong> What’s on your mind at the moment? Got an idea you want to explore? Maybe something’s challenging you? Maybe something’s exciting you? This is all about making up the event as we go along.
<p>It’s not as chaotic as it may sound.
<p>On arrival, people will have the opportunity to nominate topics for discussion in breakout groups. Those who wish to start a session will need to come armed with an idea, and simply write that idea on one of the large sheets of paper that’ll be displayed on the wall. Those participants who like an idea will sign up and join the discussion. This is real ‘vote with your feet’ stuff. At the end, discussion leaders will be asked to summarise findings in not more than one minute per breakout.
<p>For example, I plan on running a breakout entitled<i> <strong>‘What could a 21<sup>st</sup> century conference look like’?</strong></i>
<p>Finally. I’d re-iterate <b>this is experimental</b>. There’s no right or wrong. Only that you come out having tried something you may not have done before!
<p><a href="http://www.modcommslimited.com/">http://www.modcommslimited.com</a> will be organiser and sponsor for this month.
<p><a href="http://www.modcommslimited.com/contact.php" target="_blank">Drop me a line if you’d like to come along.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2010/04/may-meetup-lceg-the-unconference/feed/</wfw:commentRss>
		</item>
		<item>
		<title>April Meetup: Becoming a Better Presenter!</title>
		<link>http://www.modcommslimited.com/blog/2010/04/april-meetup-becoming-a-better-presenter/</link>
		<comments>http://www.modcommslimited.com/blog/2010/04/april-meetup-becoming-a-better-presenter/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 11:46:31 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2010/04/april-meetup-becoming-a-better-presenter/</guid>
		<description><![CDATA[This month is a bit of a treat for us. We are being joined by a soap star from New Zealand’s ‘Shortland Street’. Actually, that’s just a fraction of her experience. In her current guise, Maggie Eyre will be addressing the subject of presentation skills. Maggie spent seven years working closely with New Zealand’s Former [...]]]></description>
			<content:encoded><![CDATA[<p>This month is a bit of a treat for us. We are being joined by a soap star<a href="http://www.modcommslimited.com/blog/wp-content/uploads/2010/04/maggie.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 5px 0px 5px 10px; display: inline; border-top: 0px; border-right: 0px" title="maggie" border="0" alt="maggie" align="right" src="http://www.modcommslimited.com/blog/wp-content/uploads/2010/04/maggie-thumb.jpg" width="169" height="240"></a> from New Zealand’s <a href="http://en.wikipedia.org/wiki/Shortland_Street" target="_blank">‘Shortland Street’</a>. Actually, that’s just a fraction of her experience. In her current guise, <a href="http://www.maggieeyre.com" target="_blank">Maggie Eyre</a> will be addressing the subject of presentation skills. Maggie spent seven years working closely with New Zealand’s Former Prime Minister, <a href="http://en.wikipedia.org/wiki/Helen_Clark" target="_blank">Helen Clark</a>.</p>
<p>Maggie has agreed to run a short, sharp version of her one-day presentation skills course for us. You will walk away feeling a little more skilful and most certainly energised!</p>
<p>I really came up against a brick wall this month, trying to find a suitable venue. Special thanks to Deenita Patni of <a href="http://www.xchangeteam.com" target="_blank">Xchangeteam</a> for hosting us again so soon after the last one.</p>
<p><strong>Location:</strong> Xchangeteam Group Limited, 20/22 Stukeley Street, London WC2B 5LR (Do use a map. It’s tricky to find)</p>
<p><strong>Closest tube:</strong> Holborn</p>
<p><strong>Map:</strong> <a href="http://bit.ly/a5iyeB">http://bit.ly/a5iyeB</a></p>
<p><strong>Time:</strong> Tuesday 20th April. Arrive at 6:30pm. 7.00pm – 8.00pm main session.</p>
<p><strong>Event synopsis:</strong></p>
<p><u>Achieving greater personal presence and great presentation skills!</u></p>
<p>Maggie will deliver a highly interactive workshop type event distilling her 25 years of hands-on experience into a few bite size chunks.</p>
<p>Outcomes will include:</p>
<p>- Communicating with greater confidence.<br />- Being able to better identify techniques and skills, which enhance your communication ability.<br />- Learning how to better win the trust of your peers and clients by being more dynamic and authentic.<br /><a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Emodcommslimited%2Ecom&amp;urlhash=EL5o"><br />http://www.modcommslimited.com</a> and <a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Ecordovan%2Eco%2Euk&amp;urlhash=cHSb">http://www.cordovan.co.uk</a> will be joint organisers and sponsors of the food / drink this month.</p>
<p>If you’d like to come, drop me a note via the <a href="http://www.modcommslimited.com/contact.php" target="_blank">contact form</a> of this site.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2010/04/april-meetup-becoming-a-better-presenter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>March Meetup: Sex and Turkeys - &#8216;Everything&#8217;s for Sale&#8217;!</title>
		<link>http://www.modcommslimited.com/blog/2010/02/march-meetup-sex-and-turkeys-everythings-for-sale/</link>
		<comments>http://www.modcommslimited.com/blog/2010/02/march-meetup-sex-and-turkeys-everythings-for-sale/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:18:55 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2010/02/march-meetup-sex-and-turkeys-everythings-for-sale/</guid>
		<description><![CDATA[Some of you may remember a December 2009 news story about how Essex County Council have called in IBM to look at practical ways to save money across  its operations. My own interpretation of the story was that it represented the start of a process that could leave councils run as private entities.
With this [...]]]></description>
			<content:encoded><![CDATA[<p>Some of you may remember a December 2009 news story about how <a href="http://bit.ly/b1fB7K" target="_blank">Essex County Council have called in IBM to look at practical ways to save money across <img style="border-bottom: 0px; border-left: 0px; margin: 5px 0px 0px 5px; display: inline; border-top: 0px; border-right: 0px" title="turkey" border="0" alt="turkey" align="right" src="http://www.modcommslimited.com/blog/wp-content/uploads/2010/02/turkey.jpg" width="200" height="185"> its operations.</a> My own interpretation of the story was that it represented the start of a process that could leave councils run as private entities.
<p>With this in mind, it became a part influence for the subject of March’s meetup. This will look at the role of Communication in a Merger / Acquisition situation whether in the private or public sector. The session will be run by Doug Ross and Phoebe Dunn of award winning consultancy, <a href="http://www.squarepegint.com" target="_blank">Square Peg International</a>.
<p>Special thanks to Adam Hibbert of Aviva for hosting this event.
<p><b>Location:</b> Aviva, St. Helens, 1 Undershaft, London EC3P 3DQ - (Enter by the revolving door nearest the Gherkin (North East corner of the Aviva Tower)</p>
<p><b>Closest tube:</b> Liverpool Street</p>
<p><b>Map</b>: <a href="http://bit.ly/d0OXXc" target="_blank">http://bit.ly/d0OXXc</a></p>
<p><b>Time:</b> Arrive at 6:30pm, Tuesday 9th March. 7.00 – 8.00pm main session. <br /><b><br />Event synopsis:</b>
<p><i>Sex and Turkeys - Are you ready to manage a merger, acquisition or joint venture? </i>
<p><i></i>
<p><i>Your organisation is for sale. All organisations are for sale – it is just a matter of price. And when it happens it is the communications functions who will feel the pain as they are often faced with managing the issues of transition with respect to often-declining productivity, performance and morale during times of change. </i>
<p><i></i>
<p><i>Traditionally, the legal, financial and operational aspects of M&amp;A deals and joint ventures have received the greatest attention, but executives who have been through the merger process recognise that managing the communications, cultural, and human side of change is critical to maximising deal value.</i>
<p><i></i>
<p><i>Doug will address this topic by providing participants with theory, research, and best practice examples and will balance these views with real world case studies, and personal insight. He will explore the role of communications in M&amp;A operations by using personal relationships as an analogy and explaining the role that turkeys have played in a number of case examples.</i>
<p><i></i>
<p><i>In short, he will bring alive the dynamics of a deal and his energetic style is sure to entertain even the most drained communicator after a day at the office.</i>
<p><a href="http://www.modcommslimited.com/">http://www.modcommslimited.com</a> will be organiser and sponsor of the food / drink this month.
<p><a href="http://www.modcommslimited.com/contact.php" target="_blank">Drop me a line</a> if you’d like to come along.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2010/02/march-meetup-sex-and-turkeys-everythings-for-sale/feed/</wfw:commentRss>
		</item>
		<item>
		<title>February meetup: &#8216;If the axe ain&#8217;t sharp, it doesn&#8217;t matter how hard the wood is&#8217;.</title>
		<link>http://www.modcommslimited.com/blog/2010/02/february-meetup-if-the-axe-aint-sharp-it-doesnt-matter-how-hard-the-wodd-is/</link>
		<comments>http://www.modcommslimited.com/blog/2010/02/february-meetup-if-the-axe-aint-sharp-it-doesnt-matter-how-hard-the-wodd-is/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 13:48:05 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2010/02/february-meetup-if-the-axe-aint-sharp-it-doesnt-matter-how-hard-the-wodd-is/</guid>
		<description><![CDATA[Bit of a change to the ‘Spindoctor – Media Management’ session that was planned for February. The presenter isn’t comfortable giving any talks until the  general election is over. That said, assurances have been made he’ll do something for us this year.
March is looking like a fun one. We’ve got a couple of award-winning [...]]]></description>
			<content:encoded><![CDATA[<p>Bit of a change to the ‘Spindoctor – Media Management’ session that was planned for February. The presenter isn’t comfortable giving any talks until the<a href="http://www.modcommslimited.com/blog/wp-content/uploads/2010/02/axe1.jpg"><img style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="axe1" border="0" alt="axe1" align="right" src="http://www.modcommslimited.com/blog/wp-content/uploads/2010/02/axe1-thumb.jpg" width="240" height="154"></a>  general election is over. That said, assurances have been made he’ll do something for us this year.
<p>March is looking like a fun one. We’ve got a couple of award-winning consultants from <a href="http://www.squarepegint.com/" target="_blank">Square Peg</a> who’ll be running a session about being prepared for M &amp; A activity. 80% fail. You won’t!
<p>On to February’s meetup. This one is about the practicalities of choosing tools and techniques as relating to running large-scale inter/intranet sites. Special thanks to Deenita Pattni at <a href="http://www.xchangeteam.com" target="_blank">Xchangeteam</a> for use of their venue.
<p><b>Location:</b> Xchangeteam, 20/22 Stukeley Street, London WC2B 5LR</p>
<p>Closest tube: Holborn</p>
<p><b>Map</b>: <a href="http://bit.ly/bkhqY8">http://bit.ly/bkhqY8</a></p>
<p><b>Time:</b> Arrive at 6:30pm, Wednesday 17<sup>th</sup> February. 7.00 – 8.00pm main session. <br /><b><br />Event synopsis:</b>
<p><u>If the axe ain&#8217;t sharp, it doesn&#8217;t matter how hard the wood is’.</u></p>
<p><em>Do you have all or some responsibility for growing and maintaining your organisation&#8217;s intra/internet site? Ever feel frustrated by legacy tools that just don&#8217;t do the job you need them to? You are not alone.</em>
<p><em>This month, we&#8217;re joined by </em><a href="http://uk.linkedin.com/in/jameshoskins" target="_blank"><em>James Hoskins</em></a><em>. He&#8217;s a Marcoms industry veteran who in more recent times has acted as both buyer and supplier of mid-large scale CMS (Content Management System) solutions. </em>
<p><em>James will be running a concise session about evaluating and selecting the best solution for your organisation&#8217;s needs. He&#8217;ll help you understand how to navigate the sheer number of options available and give you a few hard won hints&#8217;n'tips about managing online content. </em>
<p><em>Core topics will include:</em>
<p><em>- Creating content strategies<br />- Evaluating technologies (including Open Source vs Proprietary systems)<br />- Implementation pitfalls<br />- Measuring and reporting on success</em>
<p>As usual, 2/3 of the session will be allocated to answering your questions. Feel free to bring your challenges to find answers!
<p><a href="http://www.modcommslimited.com" target="_blank">ModComms Limited</a> will be organiser and sponsor of the food / drink this month.
<p><a href="http://www.modcommslimited.com/contact.php" target="_blank">Drop me a line</a> if you’d like to come along.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2010/02/february-meetup-if-the-axe-aint-sharp-it-doesnt-matter-how-hard-the-wodd-is/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Down the rabbit hole and through the looking glass!</title>
		<link>http://www.modcommslimited.com/blog/2010/01/january-meetup-down-the-rabbit-hole-and-through-the-looking-glass/</link>
		<comments>http://www.modcommslimited.com/blog/2010/01/january-meetup-down-the-rabbit-hole-and-through-the-looking-glass/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 14:00:28 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2010/01/january-meetup-down-the-rabbit-hole-and-through-the-looking-glass/</guid>
		<description><![CDATA[We’ve got a real corker of a meetup planned for January. This month, we’re taking a look into the future of organisations and communication. Not another ‘social media’ event, for sure! This one is for those with curious minds and will get the synapses firing in ways you never thought possible!
Some of you will remember [...]]]></description>
			<content:encoded><![CDATA[<p><strong><u>We’ve got a real corker of a meetup planned for January.</u></strong> This month, we’re taking a look into the future of organisations and communication. Not another<a href="http://www.modcommslimited.com/blog/wp-content/uploads/2010/01/redpill.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 0px 0px 0px 5px; display: inline; border-top: 0px; border-right: 0px" title="red-pill" border="0" alt="red-pill" align="right" src="http://www.modcommslimited.com/blog/wp-content/uploads/2010/01/redpill-thumb.jpg" width="240" height="198"></a> ‘social media’ event, for sure! This one is for those with curious minds and will get the synapses firing in ways you never thought possible!</p>
<p>Some of you will remember this venue from the <a href="http://www.modcommslimited.com/blog/2009/12/carry-on-up-the-network-video/" target="_blank">‘Carry on up the Network’</a> meetup last October! Special thanks again to Roland Allen of <a href="http://bit.ly/8LV8KN" target="_blank">Big Wheel Theatre!</a></p>
<p><strong>Location:</strong> The Clerkenwell Theatre (next to the Holy Redeemer Church) 26 Exmouth Market, Clerkenwell, London EC1R 4QE</p>
<p><strong>Closest tube:</strong> Farringdon, Chancery Lane and Angel<br /><strong>Buses:</strong> 38 and 19</p>
<p><a href="http://bit.ly/8Crjsn" target="_blank">Map link.</a></p>
<p><strong>Time:</strong> Arrive at 6:30pm prompt, Wednesday 27th January &lt;&#8211; Note this date. Originally was scheduled for 26th.</p>
<p><u><strong>Event synopsis:</strong><br /></u><br /><strong>&#8216;Organisational communication in 2020: A view into the future&#8217;</strong></p>
<p>Social Media for organisational communication is much talked about topic of the moment. Much of the discussion and debate is around tools and what they can do for organisations / individuals now. However, what does it all mean for the future? Is this just the start of an emerging pattern that will fundamentally change the way organisations talk internally and externally? What might the future hold for employee engagement?</p>
<p>Join David Galipeau, from <a href="http://www.eighty20.org" target="_blank">eighty20.org</a> / <a href="http://www.unctad.org/" target="_blank">United Nations</a> / Academia for a mini exposition into the future of Communications. In the futuristic spirit, he&#8217;ll be joining us from Geneva over a live video link to deliver a short overview of where he sees communications of the future heading.</p>
<p><strong>Example topics will include:<br /></strong><br /><em>- How everyone will have their own &#8216;Facebook&#8217;<br />- A world with multiple parallel internets.<br />- What will corporate espionage look like? Examples from today.<br />- Organisations of the future - what will become of corporations, NGOs and government.<br />- Is the Matrix on its way?<br />- Virtual Worlds of the future?</em></p>
<p>Following a short introduction, we&#8217;ll move into a facilitated discussion where London members can ask questions of David directly.</p>
<p><strong>This month’s food and drink will be sponsored by YooDoo</strong> – LACG regular <a href="http://wellspark.co.uk" target="_blank">Nick Saalfeld’s</a> new venture. Nick and his colleagues have been working on this new e-learning and knowledge distribution system for two years – and will be giving LCEG members a sneak pre-release demonstration!</p>
<p><a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Emodcommslimited%2Ecom&amp;urlhash=EL5o">http://www.modcommslimited.com</a> will be organiser as usual.</p>
<p>If you’d like to come along, drop me a note via the <a href="http://www.modcommslimited.com/contact.php" target="_blank">contact form.</a> For future updates, follow this blog or join the group on either <a href="http://www.linkedin.com/groups?home=&amp;gid=1821656" target="_blank">LinkedIn</a> or <a href="http://www.facebook.com/group.php?gid=80895570073" target="_blank">Facebook.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2010/01/january-meetup-down-the-rabbit-hole-and-through-the-looking-glass/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Developing your marketing strategy</title>
		<link>http://www.modcommslimited.com/blog/2010/01/developing-your-marketing-strategy/</link>
		<comments>http://www.modcommslimited.com/blog/2010/01/developing-your-marketing-strategy/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 12:57:17 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2010/01/developing-your-marketing-strategy/</guid>
		<description><![CDATA[This post relates to a mailer sent to ModComms contacts. It outlines a few points for consideration when devising a marketing strategy.  
What’s the current situation?
- What is working for you right now?- Who are your best clients in the target space? - The one&#8217;s you&#8217;d like to replicate?- How do they see your [...]]]></description>
			<content:encoded><![CDATA[<p>This post relates to a mailer sent to ModComms contacts. It outlines a few points for consideration when devising a marketing strategy. <a href="http://www.modcommslimited.com/blog/wp-content/uploads/2010/01/jigsaw.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 10px 0px 0px 10px; display: inline; border-top: 0px; border-right: 0px" title="jigsaw" border="0" alt="jigsaw" align="right" src="http://www.modcommslimited.com/blog/wp-content/uploads/2010/01/jigsaw-thumb.jpg" width="240" height="240"></a> </p>
<p><strong>What’s the current situation?</p>
<p></strong><em>- What is working for you right now?<br />- Who are your best clients in the target space? - The one&#8217;s you&#8217;d like to replicate?<br />- How do they see your services / understand your value?</em>
<p><strong>What are your goals and targets?</p>
<p></strong>
<p><em>- What (exactly) is the desired result? Is it clear, single minded, worthwhile? Perhaps brand awareness, whitepaper downloads, or inbound (new) prospect contact?<br />- What is the goal worth? Can you measure projected profit, or turnover, and by when?<br />- What are the consequences of going for it? Both positive and negative!</em>
<p><strong>Who are your target audience(s)?<br /></strong></p>
<p><em>- Who are they? Think end users, influencers, decision makers?<br />- What do they currently think (if you know at all) about your competitors or substitutes?<br />- What do you want them to think and do? Raise hands as interested, buy something small, build a relationship?<br />- Where do they congregate? On and Offline.</em>
<p><strong>What’s the story?</strong></p>
<p><em>- How will you segment products and services according to &#8216;audience&#8217;? Can you make any or all of the following: Simple, Unexpected, Concrete, Credible, Emotional - And should you? - Perhaps different values according to market?<br />- What&#8217;s the &#8216;big thing&#8217;? - The 10 second sell or &#8216;elevator pitch&#8217;? Can it be tested (at a trade show perhaps)?<br />- What&#8217;s the benefit of the story/big thing? Is it actually of REAL benefit to your customer?</em></p>
<p><strong>Communication?<br /></strong><br /><em>- Know yourself! </em><a href="http://www.modcommslimited.com/blog/2009/08/tone-of-voice-in-marketing-and-communication/" target="_blank"><em>Tone of voice in all content</em></a><em> (on and offline) must be consistent. Be consistent through all collaterals and front facing personnel.<br />- How should you reach your audience? Methods and mediums.<br />- How will your prospects find you? Channels/methods.<br />- How much communication is required? Money, time, repetition?<br />- What can you give away that proves value and builds trust? Education, samples, tools, whitepapers?<br />- What can partners / affiliates sell of yours for a cut?</em>
<p><strong>Control and measurement?<br /></strong><br /><em>- What resources are truly needed? Time, budget, skills?<br />- How do you measure progress / success? Establish tangible and intangible metrics upfront!<br />- Put in place a plan to measure, monitor, review, update and modify things according to need.<br />- What&#8217;s next? Make a plan and act on it!</em> </p>
<p><strong>Are there logistical issues to consider if developing a new market?</strong></p>
<p><em>- Are there any issues when dealing with overseas currencies?<br />- What channels / partners could you use to deliver your product / service?<br />- How do you handle delivering the service / product once a sale is made?<br />- Any legal ramifications about your products / services in your intended markets?</em>
<p>The above points aren’t definitive, but represent a good checklist when creating a marketing plan. In marketing, there’s no ‘silver bullet’. Success comes from how your activities link together!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2010/01/developing-your-marketing-strategy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>December meetup: Food and Fun @ The Royal Commonwealth Society</title>
		<link>http://www.modcommslimited.com/blog/2009/12/december-meetup-food-and-fun-the-royal-commonwealth-society/</link>
		<comments>http://www.modcommslimited.com/blog/2009/12/december-meetup-food-and-fun-the-royal-commonwealth-society/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 12:49:59 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2009/12/december-meetup-food-and-fun-the-royal-commonwealth-society/</guid>
		<description><![CDATA[Christmas is upon us nearly again. Rather than a formal meetup, it&#8217;s time we went for some dinner and a bit of fun! I&#8217;ve pulled a few strings and got us some tables at &#8216;The Royal Commonwealth Society&#8217; members club. It&#8217;ll be a three course dinner for £21.50, all in a rather relaxed, modern setting. [...]]]></description>
			<content:encoded><![CDATA[<p>Christmas is upon us nearly again. Rather than a formal meetup, it&#8217;s time we went for some dinner and a bit of fun!<a href="http://www.modcommslimited.com/blog/wp-content/uploads/2009/12/c-flags.jpg"><img title="c_flags" style="border-right: 0px; border-top: 0px; display: inline; margin: 5px 0px 0px 5px; border-left: 0px; border-bottom: 0px" height="240" alt="c_flags" src="http://www.modcommslimited.com/blog/wp-content/uploads/2009/12/c-flags-thumb.jpg" width="170" align="right" border="0"></a> <br />I&#8217;ve pulled a few strings and got us some tables at <a href="http://www.thercs.org " target="_blank">&#8216;The Royal Commonwealth Society&#8217; members club</a>. It&#8217;ll be a three course dinner for £21.50, all in a rather relaxed, modern setting. Having worked with them and become a member recently myself, trust me it&#8217;ll be good! Drinks are extra, but reasonably priced.</p>
<p>Location:</p>
<p>The Royal Commonwealth Society<br />25 Northumberland Avenue<br />London WC2N 5AP</p>
<p>Closest tube: Charing Cross / Embankment</p>
<p>Map: <a href="http://bit.ly/5MYyDV">http://bit.ly/5MYyDV</a></p>
<p>Time: Thursday 10th December, 6:30pm arrival</p>
<p>Unfortunately we&#8217;re limited to 20 places. First come, first served.</p>
<p>You need to be a member of the <a href="http://www.linkedin.com/groups?home=&amp;gid=1821656" target="_blank">London Communicators and Engagement group on LinkedIn</a> or <a href="http://www.facebook.com/group.php?gid=80895570073" target="_blank">Facebook group</a> to participate. </p>
<p>p.s If the restaurant isn’t packed, there’ll be a surprise at the end.
<p>See you there!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2009/12/december-meetup-food-and-fun-the-royal-commonwealth-society/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#8216;Carry on up the network&#8217; video</title>
		<link>http://www.modcommslimited.com/blog/2009/12/carry-on-up-the-network-video/</link>
		<comments>http://www.modcommslimited.com/blog/2009/12/carry-on-up-the-network-video/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 13:27:26 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2009/12/carry-on-up-the-network-video/</guid>
		<description><![CDATA[In October, around 60 members of the London Communicators and Engagement group showed up to participate in an evening of cabaret, theatre and workshopping. A lot of people gave up their time and effort to make the event really special.
I just had the video in from Roland, MD, Big Wheel Theatre company. Take a look [...]]]></description>
			<content:encoded><![CDATA[<p>In October, around 60 members of the <a href="http://www.linkedin.com/groups?home=&amp;gid=1821656&amp;trk=anet_ug_hm" target="_blank">London Communicators and Engagement group</a> showed up to participate in an evening of cabaret, theatre and workshopping. A lot of people gave up their time and effort to make the event really special.</p>
<p>I just had the video in from <a href="http://www.bigwheel.org.uk/" target="_blank">Roland, MD, Big Wheel Theatre company</a>. Take a look below. <a href="http://www.youtube.com/watch?v=uCoSPgbda8c" target="_blank">If you can’t see it, click here.</a></p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/uCoSPgbda8c&amp;hl=en_GB&amp;fs=1&amp;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/uCoSPgbda8c&amp;hl=en_GB&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2009/12/carry-on-up-the-network-video/feed/</wfw:commentRss>
		</item>
		<item>
		<title>November Communicators Meetup: Is there a glass ceiling for internal communicators?</title>
		<link>http://www.modcommslimited.com/blog/2009/11/november-communicators-meetup-is-there-a-glass-ceiling-for-internal-communicators/</link>
		<comments>http://www.modcommslimited.com/blog/2009/11/november-communicators-meetup-is-there-a-glass-ceiling-for-internal-communicators/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 13:02:09 +0000</pubDate>
		<dc:creator>mattoneill</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.modcommslimited.com/blog/2009/11/november-communicators-meetup-is-there-a-glass-ceiling-for-internal-communicators/</guid>
		<description><![CDATA[This month is all about ‘Emotional Intelligence’ and being able to maximise your effectiveness as either an in-house communicator or external consultant. It’ll be facilitated by Claudie Plen, Director, Edge Thinking.
So, details are as follows:
Location:Calyon LondonBroadwalk House5 Appold StLondon EC2A 2DA
Closest tube: Liverpool Street
Map: http://bit.ly/WkO0Q
Time: Tuesday 10th November (It needed to be earlier than usual [...]]]></description>
			<content:encoded><![CDATA[<p>This month is all about ‘Emotional Intelligence’ and being able to maximise your effectiveness as either an in-house communicator or<img title="Picture from http://paulaamarshall.wordpress.com/2009/09/01/the-importance-of-eq-training-in-the-workplace/" style="border-right: 0px; border-top: 0px; display: inline; margin: 5px 0px 0px; border-left: 0px; border-bottom: 0px" height="160" alt="Picture from http://paulaamarshall.wordpress.com/2009/09/01/the-importance-of-eq-training-in-the-workplace/" src="http://www.modcommslimited.com/blog/wp-content/uploads/2009/11/eq-iceberg11.jpg" width="240" align="right" border="0"> external consultant. It’ll be facilitated by <a href="http://www.edgethinking.co.uk " target="_blank">Claudie Plen, Director, Edge Thinking.</a></p>
<p>So, details are as follows:</p>
<p>Location:<br />Calyon London<br />Broadwalk House<br />5 Appold St<br />London EC2A 2DA</p>
<p>Closest tube: Liverpool Street</p>
<p>Map: <a href="http://bit.ly/WkO0Q" target="_blank">http://bit.ly/WkO0Q</a></p>
<p>Time: Tuesday 10th November (It needed to be earlier than usual as ModComms is decamping overseas for a few weeks on a project soon after) 6:30pm arrival. 7.00pm start. 8.30pm finish, then afterwards at a local &#8216;hostelry&#8217;!<br />&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br /><strong>Event synopsis:<br /></strong><br /><span style="text-decoration: underline">Communicators and the Glass Ceiling?</span><br />Is there a glass ceiling for communicators? Internal communicators (and consultants) are perfectly placed to have a holistic understanding of the needs of an organisation and its people. Research shows that emotional intelligence is the most important trait for leaders to possess, so why are professional communicators (often the most emotionally intelligent people in an organisation) so often left out of the leadership loop? What difference would it make if you could exercise more influence over your leadership team’s decision making, and if you could begin to influence thought leadership over the organisation as a whole? As a communicator you are uniquely placed to understand the impact policy has on internal structures, but often you don’t get the chance to act on the information you have…</p>
<p>This session will help you to:</p>
<p>• Improve your influencing skills<br />• Boost your confidence when communicating upwards<br />• Increase your understanding of how to frame your objectives to appeal to leadership’s finance and strategy objectives<br />• Understand the business case for communications, and how your skills can support organisational change, increase productivity, performance and efficiency.<br />• Get what you want from management, and ideally to increase your budget.</p>
<p>If you&#8217;d like to have the session tailored a little to your specific needs, drop meetup facilitator &#8216;Claudie Plen&#8217; a mail on <a href="mailto:claudie@REMOVETHISedgethinking.co.uk">claudie@REMOVETHISedgethinking.co.uk</a>. All requests will be treated in confidence and you will not be named at the event!<br />&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />Drop me a line if you’re interested in coming along <a href="http://www.modcommslimited.com/contact/php" target="_blank">via the contact form.</a></p>
<p><a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Emodcommslimited%2Ecom&amp;urlhash=EL5o">http://www.modcommslimited.com</a> is organiser for this event. Calyon Bank are kindly providing food and drink!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.modcommslimited.com/blog/2009/11/november-communicators-meetup-is-there-a-glass-ceiling-for-internal-communicators/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
