Written by Jason Buck
A message from the Long Dog … Friends? Sure – I’ve got loads. Hundreds. 357 to be precise, not to mention 170 business contacts and around 750 people who like to hear from me a dozen times a day. Do I spend my day wasting time with them? Sometimes. Then again [...]

This was taken from a recent mailer that went out to modcomms contacts.
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In today’s straitened economy, marketing and communications teams need to squeeze value out of every campaign. In this edition, we’re going to focus on a quick win which is available to every campaign; whatever the medium, and whatever the budget. I’m talking about [...]

A few recipients of the weekly ModComms mailers have asked if the content could be made available on the web for them to link to. In answer to this, i’ve decided to incorporate each one into this blog.
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Spotlight on: Effective video communication
If you’re interested in the theory of media and communications, you’ll almost certainly have [...]

Every now and again, it’s nice to spruce up one’s website with something new. Given the fact that New Media forms a part of my business, I decided to include a short video introduction to this site. Rather than do the usual thing of embed it using a player or have a link spawning a [...]

It’s coming around again next February. The fourth LIFT conference, organised by Laurent Haug in Geneva, Switzerland. I’ve been lucky to attend all of these events since they started. Unlike a tech conference, LIFT feels like a peek into the social, cultural and political side of innovation, rather than just focusing on gadgets and [...]