Right. ‘Summer’ is here. Time to dispense with the formalities and just get social for the coming months. Although our next event will be one of our now legendary Barbeques, this one will be more than a bit different. It involves three locations, along a route that takes precisely 8 minutes, 39 seconds to walk.Start [...]

Bit of a change to the ‘Spindoctor – Media Management’ session that was planned for February. The presenter isn’t comfortable giving any talks until the general election is over. That said, assurances have been made he’ll do something for us this year.
March is looking like a fun one. We’ve got a couple of award-winning [...]

This post relates to a mailer sent to ModComms contacts. It outlines a few points for consideration when devising a marketing strategy.
What’s the current situation?
- What is working for you right now?- Who are your best clients in the target space? - The one’s you’d like to replicate?- How do they see your [...]

Written by Jason Buck
A message from the Long Dog … Friends? Sure – I’ve got loads. Hundreds. 357 to be precise, not to mention 170 business contacts and around 750 people who like to hear from me a dozen times a day. Do I spend my day wasting time with them? Sometimes. Then again [...]

This was taken from a recent mailer that went out to modcomms contacts.
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In today’s straitened economy, marketing and communications teams need to squeeze value out of every campaign. In this edition, we’re going to focus on a quick win which is available to every campaign; whatever the medium, and whatever the budget. I’m talking about [...]