ModComms – The “Explainer Video”


By Matt O’Neill


As part of the ModComms “facelift”, we decided to produce a short video which tells strangers something about us. I’m a big fan of ‘explainer videos’ as if done right, they should be able to tell someone what a company does in 60 seconds or less. Granted, we took the full 60 seconds here.


This will be used as part of a new PitchPack marketing campaign about to start next week. Recipients of the PitchPack Video Brochures will get a personalised video intro from yours truly. Despite mine being a ‘face for radio’, hopefully they’ll like the message and sentiment expressed.