The Blog

Bringing mailers alive with video..

By Matt O’Neill

 

Regular ModComms client, Kofax, came to us before christmas asking for some assistance with a mailer campaign they were putting together for the DACH region (German Speaking Europe).

 

They were looking for something to show how their Capture software interfaces with Microsoft Sharepoint. ModComms creative team worked alongside their in-house marketing department to produce this short video.

 

It describes how Kofax Capture can be used by Compliance, Finance and Operations. All in under two minutes. They described it as ‘new and modern’.

ModComms – The “Explainer Video”

 

By Matt O’Neill

 

As part of the ModComms “facelift”, we decided to produce a short video which tells strangers something about us. I’m a big fan of ‘explainer videos’ as if done right, they should be able to tell someone what a company does in 60 seconds or less. Granted, we took the full 60 seconds here.

 

This will be used as part of a new PitchPack marketing campaign about to start next week. Recipients of the PitchPack Video Brochures will get a personalised video intro from yours truly. Despite mine being a ‘face for radio’, hopefully they’ll like the message and sentiment expressed.

 

ModComms goes to China

pitchpack-factory

 

By Matt O’Neill

 

I recently returned from an extended trip to China.

 

This included visiting the factory where we make PitchPack Video Brochures. There’s a lot to say about how business is conducted in China. Having traded with various entities in the Shenzhen region, I have to say that doing business in China has always been an honourable, straightforward process.

 

In the coming weeks, i’ll be posting some observations about the differences I noticed. Watch this space.