The Blog

Bringing mailers alive with video..

By Matt O’Neill


Regular ModComms client, Kofax, came to us before christmas asking for some assistance with a mailer campaign they were putting together for the DACH region (German Speaking Europe).


They were looking for something to show how their Capture software interfaces with Microsoft Sharepoint. ModComms creative team worked alongside their in-house marketing department to produce this short video.


It describes how Kofax Capture can be used by Compliance, Finance and Operations. All in under two minutes. They described it as ‘new and modern’.

ModComms – The “Explainer Video”


By Matt O’Neill


As part of the ModComms “facelift”, we decided to produce a short video which tells strangers something about us. I’m a big fan of ‘explainer videos’ as if done right, they should be able to tell someone what a company does in 60 seconds or less. Granted, we took the full 60 seconds here.


This will be used as part of a new PitchPack marketing campaign about to start next week. Recipients of the PitchPack Video Brochures will get a personalised video intro from yours truly. Despite mine being a ‘face for radio’, hopefully they’ll like the message and sentiment expressed.