The Blog

The Journey to Innovation………

road-to-innovation-infograp450

 

If you made it to our recent “Britain in 2024″ event held at Grant Thornton, you’ll know that James Woudhuysen crammed an extraordinary number of themes into a couple of hours’ conversation.

 

We thought it might be instructive to try a little experiment; namely to distil the essence of Woudhuysen’s themes into an infographic. It was certainly challenging to borrow concepts from so many interwoven themes, but we think we’ve put together a useful narrative around just one of the driving forces which will influence a future Britain, namely Innovation. Of course, innovation will also be relevant to many of our businesses, too.

 

There’s a high resolution PDF, which will print fine up to A1 portrait size. Click here to download it. (73.3mb).

 

Alternatively, just click on the image below to open a larger (1403 x 1987px) version in a new window.

 

And if you’re looking for an innovative approach to your communication or marketing challenges, don’t hesitate to get in touch!

 

road-to-innovation-infograp

Britain in 2024–What’s changing?

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In any marketing or communication role, it’s important to stay abreast of current and future trends. That’s why ModComms has invited James Woudhuysen, Professor of Innovation and Forecasting, De Montfort University to deliver a fun 20 minute talk at Grant Thornton this summer.

 

In quickfire order, James will cover diverse topics such as:

 

  • Economy
  • Leadership + Work
  • Financialisation + Payments
  • Demography + Trust
  • Energy and Infrastructure
  • IT and Digital

 

Whether it’s robots that cook your dinner, the collapse of trust in traditional institutions, or why you won’t recognise the high street… You will leave the evening with a different way of looking at the world!

 

James has worked with us at ModComms recently on a client project to explore the “Future of Manufacturing”. Videos will follow when they’re published.

 

There will be some Q&A at the end, after which people are free to eat, drink and chat.

 

Location: Grant Thornton House, 22 Melton St, London NW1 2EP

Date / Time: Thursday 31st July – 6.30pm arrival. 7.00pm start. 8.00pm finish

Map: http://goo.gl/maps/tLg63

Tube: Euston

 

There’s a nominal £10 charge to cover food and drink. Just let me know if you’d like to come via email: matt AT modcommslimited DOT com.

 

I’d like to thank Jodie Wissmiller at Grant Thornton for hosting the gathering!

Bringing mailers alive with video..

By Matt O’Neill

 

Regular ModComms client, Kofax, came to us before christmas asking for some assistance with a mailer campaign they were putting together for the DACH region (German Speaking Europe).

 

They were looking for something to show how their Capture software interfaces with Microsoft Sharepoint. ModComms creative team worked alongside their in-house marketing department to produce this short video.

 

It describes how Kofax Capture can be used by Compliance, Finance and Operations. All in under two minutes. They described it as ‘new and modern’.

ModComms – The “Explainer Video”

 

By Matt O’Neill

 

As part of the ModComms “facelift”, we decided to produce a short video which tells strangers something about us. I’m a big fan of ‘explainer videos’ as if done right, they should be able to tell someone what a company does in 60 seconds or less. Granted, we took the full 60 seconds here.

 

This will be used as part of a new PitchPack marketing campaign about to start next week. Recipients of the PitchPack Video Brochures will get a personalised video intro from yours truly. Despite mine being a ‘face for radio’, hopefully they’ll like the message and sentiment expressed.

 

ModComms goes to China

pitchpack-factory

 

By Matt O’Neill

 

I recently returned from an extended trip to China.

 

This included visiting the factory where we make PitchPack Video Brochures. There’s a lot to say about how business is conducted in China. Having traded with various entities in the Shenzhen region, I have to say that doing business in China has always been an honourable, straightforward process.

 

In the coming weeks, i’ll be posting some observations about the differences I noticed. Watch this space.

Something to SIMPLY SMILE about

 

By Matt O’Neill

 

A few weeks ago, I was flattered to be asked to run a session at Simply Communicate’s “SMILE 2013” conference.

 

SMILE is an acronym for “Social Media Inside the Large Enterprise”. It takes place on Monday 23rd September and will be the largest event of Social Media Week London.

 

Amongst the heavyweight speakers, there will be some great comms people moderating other topics on the day. These include Neville Hobson,Benjamin Ellis, Rachel Miller, Luke Mepham, Ezri Carlebach, Wedge Black, Kevin Ruck, Chris Elmitt, Sobia Aslam, Dana Leeson and Sean Trainor.

 

ModComms (50% shareholder in EventExtra) will be there representing the business to run a discussion group aimed at exploring the value of Social Media for Internal Conferences. Its real advantage is in facilitating a lifecycle around events. We’ll have an opportunity to look at how Social tools can be used before, during and after events. And perhaps most importantly why this matters!

 

I always feel we should practice what we preach to those we work with. With that in mind, we’ve created the short video above which gives a little consideration to some of the issues we might discuss on the day. If you can’t see it below, go directly to it here.

 

12/09/2013: After two requests for a HD download version, you can get it here.

 

For more details and to sign up for the conference, just visit the Simply Smile website!

 

The Twitter hashtag is #smwSMILE